How will your new website rank if there aren't many links to it? We all know it’s important to put the best quality content related to your website goals as possible. The content you put into your website will influence success of your business or personal website if you can find unique to stand out from the crowd.
The same way you try new business services or techniques, try planning unique content and services for your website that relate to your business and sets you apart.
Check out this video on more explanation – great video